"More than a book, Intentional Ambition is a call to action for all of us striving for a more equitable, human-centered future of work—especially for moms, women, and marginalized groups whose voices have been left out of the traditional narrative"


—Reshma Saujani, Leading activist and the Founder of Girls Who Code and Moms First, formerly Marshall Plan for Moms

“Intentional Ambition simply put is a must-read. It’s the book you will pick up repeatedly as you create your new vision and path forward.”


—Courtney Oliver, Vice President Human Resources at Paramount

“A genuine social visionary, Rha Goddess is at the peak of her powers in her brilliant new book. Intentional Ambition is for anyone who hopes to find true meaning in their work as well as in their life at large.”


—Gail Straub, Visionary pioneer, author, activist in the field of empowerment, Co-founder of the Empowerment Institute

“Intentional Ambition is a transformative read that could not come at a better time. As the world continues to feel more polarized, the call to move from Resignation to Renegotiation becomes an invitation to move from being victims in an old story of separation to becoming heroes in a new story of connection.”


—Jay Coen Gilbert, Co-founder B Lab and the B Corp movement, Imperative 21, and White Men for Racial Justice

“Rather than viewing ambition as a competition, Intentional Ambition introduces models of collaboration, abundance, and care, showing us that we don’t have to do it all or be it all to thrive. Everyone does better when everyone does better.”


—Michael C. Bush, CEO of Great Place To Work

"Intentional Ambition brilliantly charts the undercurrents shaping our relationship to work and success, offering a roadmap for renegotiating the terms of our ambition. More than a book, this is a call to action for all of us striving for a more equitable, human-centered future of work—especially for moms, women, and marginalized groups whose voices have been left out of the traditional narrative. And Rha's message is clear: we have the power to reshape not just our work, but our lives—and in doing so, uplift entire communities."

- Reshma Saujani

Intentional Ambition is about the reset on Ambition and Success that we are in the throes of post the pandemic. At the heart of it all is a re-evaluation of our relationship to work and the way we work. In this book, Rha peels back all the metrics and rhetoric of the Great Resignation to share the profound narratives of everyday people and the real impact of the last five years on their lived experience.

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Intentional Ambition

Redefining Your Work for Greater Joy, Freedom, and Fulfillment

COMING MAY 6, 2025

“Intentional Ambition is a powerful invitation to reflect, reassess, and redefine what success means for each of us. I encourage everyone to dive into these pages and join this vital conversation.”


—Imara Jones, award-winning journalist, intersectional-news producer, and founder of TransLash Media

What’s in the book

A deep dive into the philosophy of shifting from Resignation to Renegotiation when addressing this new moment of reckoning around the state of our world and work

Real stories directly from leaders across business industries on how they pushed back against status the quo in ways that are surprising and unexpected

A step by step blueprint for those who seek to create new terms and conditions for their success, along with a more uplifting and fulfilling way to move forward

The Framework for Moving From Wounded to True...

“Intentional Ambition simply put is a must-read. It’s the book you will pick up repeatedly as you create your new vision and path forward.”


Courtney Oliver, Vice President Human Resources at Paramount

“More than a book, Intentional Ambition is a call to action for all of us striving for a

more equitable, human-centered future of work—especially for moms, women, and

marginalized groups whose voices have been left out of the traditional narrative."

Reshma Saujani, Leading activist and the Founder of Girls Who Code and Moms First,

formerly Marshall Plan for Moms

“Rather than viewing ambition as a competition, Intentional Ambition introduces models of collaboration, abundance, and care, showing us that we don’t have to do it all or be it all to thrive.”

Michael C. Bush, CEO of Great Place To Work

About Rha

Rha Goddess is THE entrepreneurial soul coach behind hundreds of breakthrough changemakers, cultural visionaries, and social entrepreneurs. Her mission? To revolutionize the way we live, work, play and handle our business.

From the onset of her more than 30-year career as a cultural innovator, social impact strategist and creative change agent, Rha has drawn on the power of creativity, culture, and community to move hearts, minds, and policy. Through this work, she developed a unique perspective about effective leadership and cultivated a transformative approach to empowering individuals, teams, organizations, and communities working for change.

Rha has leveraged this approach to support leadership development and organizational transformation initiatives for: Google, Lululemon, The B Team, Fidelity, KBL- Eisner, AICPA, Harris & Rothenberg International, Girls Who Code, The Ford Foundation, The Nathan Cummings Foundation, The Leeway Foundation, The Embrey Foundation, Omega Institute, The Center for Court Innovation, NY Cares, NY Foundation for the Arts and many more.

Become an Ambition Ambassador to receive:

Entry into our exclusive Ambition Ambassador community to receive exclusive updates and offers while connecting with like-minded individuals also ready to do the work

The Blueprint for Renegotiation workbook, designed to act as mini workshops to support you through the Renegotiation process


Access to an exclusive live workshop, Monetizing Your Ambition: Build and Amplify Your Financial Resources, led by Rha Goddess herself around how to ground you in a more prosperous future on your on terms

Become an
Ambition Ambassador

Let's chat.


You want to Stay True. Get Paid. Do Good.

So, let’s do that together.

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